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Hello, Welcome to Real Estate Advertising Design.
Real Estate Advertising Design
Category: Advertising design.
Description: Self-created project for portfolio purpose that focused on real estate including more general projects consisting of graphic design needs that a fictional real estate company might need and three distinct real estate apartment or condo properties.
Challenge: I needed to understand the real estate industry and their clients. I needed to be more familiar with what graphic design needs and what context was favored or common in the industry. And I also needed to know what attracted people to one property over another. What was the overall feeling of the property in relationship to it's culture and it's identity? And, what themes, words, and ideas were used in naming the property?
Solution: To understand the real estate industry and their clients, I researched the real estate industry and what current graphic design products already existed. I also researched various properties and what appealed customers to them. I then took this information and used it to create the identity of the real estate company and the properties and then later their graphic design needs that would attract their ideal customer. Specifics are listed with each project.
Design Inspiration & Research
Design Process
Images were all found on Google.
Creative Process
COLORS:
black, white, greens, blues, gold
TYPOGRAPHY:
formal, regal, serious, classy, readability, comfort, homely
THEMES:
peaceful, comfort, relaxing, homely, warmth, trust, friendly, welcoming, professionalism, high standards, formality, pet-friendly, income-level, fun, amenities, urban living, nature lovers, beach and ocean living, attractive, condo, apartment, family-oriented, community.
Real Estate Industry
The Final Product: I wanted to portray professionalism, high standards, formality, but also trust, warmth and a welcoming vibe. When I looked at designs that were favored or common in the industry I discovered the following:
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Logos tended to have symbols of houses, roofs, or buildings and tended to be very linear rather than curvy.
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Business cards tended to have a luxury feel to them and were very attractive. They felt they invited people in.
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Typography tended to be very formal, legible, and professional.
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Colors tended to be blues, greens, golds, black, and white.
I created business cards and signs. Most of the business cards are general business cards but however I included one business card that could be used for a real estate company that specialized in beach and ocean living. For the general business cards, I wanted to be formal, minimal, and regal, and also superiority and reputability. For the beach and ocean living business cards, I wanted to convey a sense of relaxation, peace, and comfort, yet also high quality, great service, and professionalism. For the signs, my goal was to create signs that were legible, aesthetically pleasing, and professional.
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Real Estate Signs
Photo taken in the DMV area.
Real Estate Properties
Overview: I wanted to have 3 distinct properties, the Ocean Front Condos, the Rustic Garden Apartments, and the Beach Haven Community. Each would have a different vibe and attract customers based on their vibe. When I conducted my research about real estate properties, I asked myself what attracted people to some apartments and real estate but not to others. It is the overall feeling and the design of the actual apartment and what they offer that matches their needs. The graphic design has to match the feeling of the apartment which matches the feeling of the customers that they want to attract. Some possible feelings and ideas invoked (depending on the potential customer) when considering to move to one location over another were happy, cheerful, restful, peaceful, homely, friendly, sense of community, and the live,work, play vibe. I broke the customer's attraction point into six categories: nature lovers, location preference, income level, luxury, animal lovers, and family oriented.
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Nature lovers: organic or green home, ocean, city, country or farm, mountain, and lakeside. Also, forest, green, flowers, homey, woodsy, trails.
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Location preference: metro access, city, country, suburban, neighborhood schools/crime level
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Income level- scale of amenities offered, price range, range of overall spaciousness and actual design of the apartment
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Luxury: rich, regal, high amenities, gym, pool, modern, classy, spaciousness or even minimalist.
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Animal lovers: pet acceptance, pet accommodations
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Family oriented: kids, community, playground, fun, nurturing
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In addition, I asked myself what words, themes, and ideas were used in names of apartments for in which I discovered several things. The names of the apartments themselves represented the overall feeling of the apartment and who might want to live there. Names included the words, park, ​village, place, creek, ridge, gardens, court, lake, oaks, hill, and pointe. And many words described the location or what they offered such as words relating to flowers, ocean, sea, beach, forest, gardens, and stones and in some cases, even names of people. I.E. The Shelby.
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Ocean Front Condos
The Final Product: Many beach properties contain the words, side, front, view, sea, ocean, sandy, coral, island, beach, bay, house, haven, etc. I named the condos, Ocean Front Condos, since they were on the beach. As for the condo community and identity, I wanted to invoke sophistication, luxury, spaciousness, relaxation, easy-going, and beach get-away. I was targeting people that loved the beach and wanted to own property on the beach that they can either use for their own use or to rent out to potential vacationers who could afford renting for a week or two. The condos also targets luxury living, prime target location, and high amenities, and it targets owners or renters that have pets and is family friendly.
Rustic Gardens Apartments
The Final Product: The Rustic Gardens Apartments imagined location was the Washington, DC area. In the DC area there are a few apartments that have a rustic kind of look but is also has modern vibe, and I wanted to see if I could create that feeling in my graphic design work and creation of this type of apartment residence. I chose colors that were a bit rusty (burnt orange and a dark plum purple. I limited the typography to two type families. I chose images that reflected the rustic but modern look. For the poster, I chose a layout for the poster that I felt could enhance the rustic but modern vibe. The poster is very simple and doesn't have excess information. It has beautiful pictures on it, which helps the customer envisioning living there. As for the logo, I was inspired by an apartment in the DC area that used letter monograms. I used
an actual font for the "R" but changed it to work with the "G." The "G" was almost entirely hand created-up. To get the proportions correct, I used a loose grid for the letter. I wanted the "R" to be more rustic and old style, and I wanted the "G" to be more nature-inspired and wanted it to look like it could be a vine from a garden. The "G" is tangled up in the "R" and both are physically tied up together. On the business cards, I chose a color for the "R" that would push it forward.
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The Beach Haven Community
The Final Product: I wanted the Beach Haven Community to have a homey feeling and be very community and family-oriented with a playful, relaxed, beach vibe. For their graphic design needs, I chose ocean colors such as blue and sea green and chose images that reflected a "homey" and almost "country kitchen" kind of feeling. I wanted the houses to appear spacious and lively and clearly a beautiful place to live. I imagined a community that had trails and maybe a lake nearby where animal lovers could walk their dogs and families could barbecue, picnic, take a walk, or even play on a playground. More specifically... For the logo, I wanted something fun and something that represented the beach. I originally wanted a sand castle, a bucket, a shovel, and/or a beach ball for the logo, but then saw an image of a seagull and decided to use it. I chose blue and white to match the colors on the poster, and I chose a rustic font that I could imagine on a wooden sign. And, for the business card, I wanted it to look professional and look aesthetically pleasing.
Images included in the graphic design work can be found at the following free stock image sites:
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Ocean Front Photo Credits: Brett Cambell from Unsplash, Aaron Burden from Unsplash, Jean Van Der Meulen from Pixaboy.
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Beach Haven Photo Credits: Brian Babb from Unsplash, Neon Brand by Unsplash, Jean Van Der Meulen from Pixaboy, SideKix Media from Unsplash.
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Rustic Gardens Photo Credits: Brina Blum from Unsplash, Chastity Cortijo from Unsplash, Dane Deaner from Unsplash, Sune DeBruyn from Unsplash, Jarek Ceborski from Unsplash.
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Real Estate Photo Credits: Tirachard Kumtanom from Pexels, Mareen E from Pexels, unnamed photo from Pixaboy.
Together we can create great things!
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